Bella Boutique & Consignment, a clothing boutique which opened its first store in Ferndale in 2021 and a second store on Peace Portal Drive in 2024, offers a curated selection of consignment clothing and accessories for men and women, and small decor items.
The Northern Light asked owner Martha Bermudez, 43, to share some of her insights as a local business owner.
This interview has been edited for length and clarity.
What does a typical day look like?
Since we are a consignment store, a typical day is spent greeting customers and consignors, helping customers find specific pieces and taking in items for consignors to add to their accounts. I also spend time organizing inventory, keeping the store looking its best and making sales. Every day is a little different, which keeps things interesting.
What do you think sets your business apart from others?
I feel like my shop stands out because we offer unique, carefully sourced pieces and we don’t cater to just one style. We know everyone has different tastes, so we want to offer a bit of everything. We want everyone who walks through our doors to find something they love at affordable prices.
What is hard about running a business in this day and age?
These days, we rely heavily on social media to advertise and get people through the door, and keeping up with it takes a lot of time and effort. The economy can also be unpredictable, so we have to be prepared for anything. It is important to plan ahead, be financially prepared for slower days and be ready to handle unexpected circumstances.
What’s one thing you always keep on hand because you use it every day?
Definitely my tagging gun! It’s something I use to tag new inventory and get items ready for the sales floor. In a consignment store, there’s always something new coming in, so it’s one of the things I always keep near.
What’s your favorite community event, local tradition or hidden gem you think more people should know about?
I would say it’s a tie between the block party and the Fourth of July event. We love seeing so many people and families come downtown to enjoy the festivities. And of course, it’s a bonus that those events are usually some of our best sale days, too.
What’s your favorite thing about what you do?
My favorite thing is interacting with customers and helping them find that perfect piece or outfit, whether it’s for everyday wear or a special occasion. I love seeing the excitement when they find something they feel great in. I also love when customers come back and tell us, “You know that blouse, pair of pants or jacket I got here? I wear it all the time and get so many compliments. People always ask where I got it, and I tell them to check you guys out.” Those are the moments that make it so rewarding. We love knowing that our pieces bring joy and confidence to people who wear them, and when customers send friends or family our way, it makes it more special.
This article is part of a Q&A series featuring businesses in Blaine and Birch Bay.
