Local auto detailing pro begins new venture as leadership coach

Rands Leadership International is Curtis Rands’ latest business venture. It aims to serve the Blaine community and beyond with the same teachings that changed his life as a teenager.

Rands was about 20 years old when he dove into self-help books and personal growth courses that helped him navigate growing up in an underserved community in Antioch, California. Rands soon noticed that his thinking evolved. He began surrounding himself with positive influences that mirrored the direction he wanted to go in life.

During that period, Rands stumbled upon John Maxwell, a speaker and best-selling author with several organizations tied to his teachings on leadership, personal growth, teamwork and success. Rands realized that most of his life had unknowingly been shaped by Maxwell’s teachings, and that his father had used the same principles in the restaurant industry. The work ethic of Rands’ father as an Olive Garden restaurant manager eventually earned him a national Diamond Club award, given annually to the top-performing managers of Darden Restaurants, Olive Garden’s parent company.

Now, more than a decade later, Rands – who is 33 and operates an auto detailing business in Blaine, where he moved four years ago – is starting a new venture based on Maxwell’s principles. Rands’ new business, Rands Leadership International, is licensed under the John Maxwell Team, a leadership certification program with over 24,000 members in 150 countries. Rands is now ready for business as a speaker, coach, teacher and trainer.

“I’ve seen life from many different angles and I’ve been committed to personal growth, self-help and personal development for over 14 years now,” Rands said. “In some ways, I’m just getting started.”

Services from Rands will be tailored to the needs of Blaine’s business community. Rands will offer complimentary 30-to-45-minute “lunch and learn” presentations for Blaine businesses interested in his content. The complimentary sessions cover 15 “laws of growth” from six John Maxwell books.

A “mastermind” class is an interactive follow-up seminar that can be taken with Rands to receive personalized content for your business, at a cost of $200 per person with a maximum of 10 participants. During the class, businesses meet with Rands for one hour per week for four to six weeks for customized roundtable discussions on leadership training.

Rands said his approach to coaching is unique, given his ability to relate to diverse groups of people. He said his ability to connect with people from all walks of life has grown through his other Blaine business, The Detailist, the auto detailing business he started in 2016.

Rands Leadership International is based in Blaine, but could eventually expand using technology like podcasts and conference calls. Rands also hopes to travel for meetings in an effort to reach people worldwide.

“Blaine’s becoming a town that’s on the verge of great development and it’s already begun,” Rands said. “I would like to be a part of boosting the local economy in Blaine and helping people with the tools they need to be effective leaders.”

Rands said it’s a fulfilling job to help people gain a better understanding of themselves and clarify their own direction in life. Safety for clients is also a priority for Rands. He said he adheres to confidentiality and works to make each client feel protected, understood and valued.

“Leadership is bringing the best out of other people,” Rands said. “My favorite part is seeing that happen, seeing other people encounter their own personalities in ways they’ve never done before and realizing the greatness they have within themselves.”

Rands currently operates his coaching business part-time but is looking to turn it into a full-time venture this summer, after he hires additional employees for his auto detailing business.

“I believe this is my calling,” Rands said, “to be the cause of transformational growth in the lives of everyone around me in the most beautiful ways possible.”

Rands Leadership International will host a complimentary four-week “mastermind” webinar starting on Wednesday, April 15 at 8 a.m. to help Blaine professionals and businesses navigate times of crisis. The course will be held on the videoconferencing platform Zoom, where up to 10 participants can attend the interactive webinar every Wednesday at 8 a.m. until Wednesday, May 13. Additional times for the webinar will be added if space fills up. Before every session, participants will be asked to watch an hour-long video that will be discussed in the class.

For more information on Rands Leadership International and its complimentary webinar, contact Curtis Rands at randsleadership@gmail.com or 360/306-2839.