Business owners who would like to learn about marketing their businesses can attend a free workshop next week hosted by the Center for Economic Vitality, formerly the Small Business Development Center of Western Washington University.
The workshop, Marketing 101, is scheduled for 8 a.m. Thursday April 16 at the Mount Baker Theatre’s Walton Room.
The session is the second of six free monthly workshops in the Keeping Local Business Strong series, designed to help keep business going during difficult times.
The series began in March with the “business wellness check,” where participants were asked to identify future topics of interest. Based on feedback from those attendees, the topics for the April and May sessions will be marketing.
On April 16, Marketing 101 will include a presentation on the basics of marketing by Tom Dorr of the Center for Economic Vitality.
The workshop also will feature a presentation by Michelle Long of Sustainable Connections on community-based social marketing.
Participants are encouraged to bring their questions for a question-and-answer session at the end.
A May 21 workshop will continue on the marketing theme, with a presentation on tactical marketing strategies by local marketing expert Jason Lee of FLIR Creative.
Jason will be joined by business owners sharing their marketing strategy and experience.
The series is sponsored by the City of Bellingham, Sustainable Connections, Center for Economic Vitality (formerly SBDC), the Technology Alliance Group for Northwest Washington, Bellingham/ Whatcom Economic Development Council and the Downtown Bellingham Partnership.