Yelp, the website and app that allows customers to rate and review restaurants and businesses, has become the de facto standard for businesses wishing to communicate with their clientele. Now, the city of Blaine is hosting a workshop to help local business owners make the most of the app.
On May 23, the city and the Blaine Chamber of Commerce will host Yelp for Business Owners at 8:30 a.m. at Blaine City Hall. The workshop will help business owners learn to navigate the website, make their Yelp listing compelling, pick out eye-catching photos and explain the importance of setting up features like Yelp Deal and Gift Certificate.
Guest speakers Trish Sanderson and Jennifer Jones are well versed in the technology. Sanderson is a community and marketing director for Yelp.com, and Jones is a Yelp ambassador for Bellingham and Whatcom County.
Blaine community development director Michael Jones said the city is happy to be working with Yelp and the chamber.
“Yelp is a great way to use the power of the internet to get the word out about your business for little or no cost,” he said. “The Yelp workshop will build on our efforts to get the word out about Blaine’s shops, restaurants and services, but it only works if businesses participate.”
The Yelp workshop is the latest in a series of technological seminars, continuing on the city’s earlier workshop on Google Maps.