Two workshops next week aim to make Blaine businesses easier to find online.
At the workshops, called Let’s Put Blaine on the Map, city of Blaine staff, Blaine Chamber of Commerce members and local volunteers will coach business owners through the process of making their business easier to find on Google Maps and Google Search.
The one-hour workshops are scheduled for 6:30 p.m. on Wednesday, March 23 and 9:30 a.m. on Thursday, March 24, at the Blaine Library.
The workshops are part of a Google initiative called Let’s Put Our Cities on the Map. Google wants more small businesses to claim their Google-generated profiles in order to make its search listings more accurate and help small businesses succeed.
Search Google for a particular business and often a Google-generated listing for the business appears on the right side of the screen. It includes such information as business hours, location and a link to the business’ website.
Business owners can claim these pages for free, which allows them to add information and keep the listings up to date. Many Blaine businesses are missing out on this opportunity to spread information to Google searchers.
According to Google, only 37 percent of businesses have claimed their listings.
After searching for local businesses online, city of Blaine community development director Michael Jones was convinced that local businesses could benefit from the program, he said in a press release.
“Too many businesses were missing or not putting their best foot forward online,” he said.