The number 420 holds a special significance in pot culture, and Blaine’s Evergreen Cannabis is marking the occasion with a sales event on April 20.
The term “420” first arose in southern California in 1971. A group of high school students who were avid pot smokers would meet at 4:20 p.m. after school to get high and search for a mythical hidden cannabis crop in the fields near their school. After reporter Steve Hager published their story in “High Times” magazine in the mid-1990s, the term went viral, and the corresponding date has become a sort of stoner holiday when cannabis enthusiasts show their love of weed.
Evergreen Cannabis is marking the occasion with a three-day celebration on April 18–20. The store will offer discounts throughout the weekend, but the main celebration will take place on 4/20.
Jacob Lamont, owner of Evergreen Cannabis, is working on securing a live band for the event, and has reached out to Bordertown Grill, a new food truck opening in Blaine, to park at the store for the event. The Evergreen Bud Girls, models and dancers, will make an appearance and provide signed photos.
“We’re really excited about it,” he said. “We’re trying to go all out. My hope is that people will drive by and see we’re having an event, and then they’ll check out some of the other businesses in the area.”
Lamont said he will be offering some of the lowest prices in the state on 4/20. The first 100 customers to stop by on Monday can get an infused Rocket Man joint from Northwest Cannabis Nursery, which normally sell for $25 each, for $1.50. Evergreen will also have sales on the shop’s stock of joints, edibles and other products.
Evergreen Cannabis, 922 Peace Portal Drive, will be open from 9 a.m. to 9 p.m. Saturday, 10 a.m.–8 p.m. Sunday and 9 a.m.–10 p.m. Monday.